BHBrad Highberger Back home

CAREER HISTORY

Brad Highberger

Senior leader across operations, product & customer experience

Davenport, Iowabhighberger@gmail.comLinkedIn

Senior leader with 18 years of leadership experience within a 30-year professional career, including 25+ years in wireless telecommunications. My career spans customer service, technical support, contact-center and vendor operations, workforce planning, enterprise operations, product management, digital commerce, and customer experience. I bring a practical ability to connect frontline realities, technical possibilities, and business priorities, then lead teams toward measurable outcomes.

Leadership & operational capabilities

Customer operations leadershipTechnical support & service deliveryWorkforce planning & capacity managementVendor & BPO operationsDigital product strategyProduct operationsEcommerce & self-serviceCustomer journey optimizationVoice of customerAnalytics & experimentationContent governanceRequirements & UATProgram & change managementCross-functional leadershipPeople leadership & developmentAI literacy

Complete career history

Every role from 1996 to the present is included below. Several roles overlapped as responsibilities expanded within UScellular.

Aug 2025–PresentT-Mobile

Sr. Manager, Digital Content & Merchandising

Lead content and merchandising across consumer web and app experiences, including customer journeys through the UScellular transition.

Led the sunset of UScellular purchase flows and prepaid service journeys. Built “Better Together” and “Joining T-Mobile” experiences, with payment, FAQ, and account content supporting the transition.

Jul 2023–Aug 2025UScellular

Sr. Manager, Digital Content & Merchandising

Bringing content, analytics, customer feedback, and cross-functional delivery together to improve shopping and self-service experiences.

Directed cross-functional releases, including a major deployment with no launch-day issues.

Apr 2021–Jul 2023UScellular

Sr. Manager, Digital Product Management

Owning web and app product strategy from discovery and roadmap planning through launch, adoption, and ongoing improvement.

Jul 2016–Apr 2021UScellular

Multi-Channel Solutions Manager

Connecting customer operations and technology: translating frontline needs into requirements, priorities, testing, and system improvements.

Jan 2013–Jul 2016UScellular

Enterprise Operations Manager

Led workforce planning, capacity management, and operational coordination across internal and partner care teams.

Jan 2013–Sep 2013UScellular

External Support Specialist

Managed day-to-day performance and issue resolution across domestic and international vendor teams.

Mar 2012–Jan 2013UScellular

Site Operations Manager

Oversaw analytics, workforce planning, communications, and quality assurance for care-center operations.

Mar 2011–Mar 2012UScellular

Technical Support Manager

Led technical-support teams across calls and offline support, strengthening performance, engagement, and retention.

Feb 2010–May 2011UScellular

Vendor Specialist

Partnered with domestic and international vendors to improve service delivery, issue resolution, and SLA outcomes.

Nov 2009–Feb 2010UScellular

Customer Service Manager

Led inbound, outbound, chat, and offline support teams, with a focus on customer retention and associate engagement.

Feb 2009–Nov 2009UScellular

Site Operations Manager

Led reporting, resource planning, and quality work to support high-performing care-center operations.

Jan 2008–Feb 2009UScellular

DTS (Data Technical Support) Manager

Led data technical-support operations, applying customer insight and performance management to complex service work.

Jan 2007–Dec 2007UScellular

Customer Relations Supervisor (Retention Support)

Coached associates to resolve complex issues, improve performance, and build customer loyalty.

Feb 2005–Jan 2007UScellular

Technical Support / Help Desk Coach

Led and mentored technical-support teams, developed training materials, and maintained service-level performance.

Oct 2004–Feb 2005UScellular

Customer Service Coach

Supervised and mentored customer-service teams, developing action plans and monitoring performance.

Feb 2002–Oct 2004UScellular

Technical Support Representative

Resolved wireless data, device, billing, messaging, switch, and network issues for customers.

Oct 2001–Feb 2002UScellular

Customer Service Representative

Handled high-volume customer inquiries, needs analysis, and account support for cellular products and services.

Aug 1999–Aug 2001GC Services (MCI WorldCom client)

Paging Operator

Delivered high-volume, real-time text messaging with speed, accuracy, active listening, and a professional customer tone.

Oct 1998–Jan 1999RadioShack

Seasonal Sales Associate

Helped customers select electronics, processed transactions, and maintained merchandising standards.

Sep 1996–Jun 1999Hy-Vee Food Stores

Checker/Stocker, Customer Service, Produce & Dairy Associate, Peer-to-Peer Trainer

Worked across customer service, inventory, merchandising, product quality, and new-employee training.

Education & professional development

Bachelor of Science in Business
University of Phoenix · 2025 · GPA 3.76

Generative AI Professional · Google · 2026
AI on Azure · Skillsoft · 2026

Tools & domain knowledge

Adobe Experience Manager · Google Analytics 4 · Contentsquare · Figma · SEO/SEM · HTML/CSS · CRM & ERP platforms · Genesys · Avaya · Aspect eWFM · Digital commerce · Billing and contact center systems · Wireless telecommunications · AI platforms

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